Memex is expanding Worldwide Operations into Europe

Burlington, ON – February 8, 2013 – Memex Automation creator of the Manufacturing Execution System (MES), MERLIN, is expanding operations into Europe.  Memex announces it has signed a licensing and distribution agreement to structure the European operations with Sales Force Europe (SFE).

With a current customer base and dealer channel already in Europe, growing demand from new customers and a focus on global enterprise operations, this expansion is a natural business growth path for Memex.  “Customers want to be assured that local implementation sales support and service are available to them.  Global companies typically want a single common solution, supported on a worldwide basis.” said John Rattray, VP Sales & Marketing with Memex Automation.

As part of the operations, Memex has an expanding customer base in the Middle East and Africa and SFE will help guide a business strategy for these important markets.  SFE has operations in most European countries and is run as a central group with local operations.

MERLIN is a manufacturing productivity tool that provides a real-time automated approach to data collection and OEE metrics for visibility into what is happening at each machine or shop floor manual process.  The advanced functionality in MERLIN allows work order information to flow seamlessly from any ERP business system through the Manufacturing Execution System (MES) to the machine on the shop floor and back, an electronic traveler, delivering on a paperless shop floor.

“The benefits of plant-wide visibility mean pro-active response, less downtime, improved production scheduling and quality, as well as more extensive data analysis and reporting capabilities, often translating into a 10%-50% increase in efficiency.” said David McPhail, CEO of Memex, as he recognizes that Memex can deliver the “Factory of the Future” today.  “By automating the information flow, companies can better manage operations both vertically, “Shop Floor to Top Floor” and horizontally across the plant.”

Memex Automation will next showcase this powerful solution at the Microsoft Convergence conference, Booth # 2550, ( in New Orleans, LA, March 18-21, 2013, then at CMTS in Toronto, September 30th to October 3rd, 2013.

About Memex Automation Inc. (

Based in Burlington, Ontario, Memex Automation, founded in 1992, offers  “Shop Floor to Top Floor” Information – in Real-Time for the discrete manufacturing industry.  As a world leader in manufacturing technology Memex specializes in developing many engineered products using advanced R&D and has over 12,000 customers with 280 dealers worldwide.  Memex’s vision is to improve the way machines work and connect on the factory floor with Manufacturing Connectivity Solutions, to Automate the Automation, supplying component hardware, memory upgrades, and visionary shop floor communication technology.  Their products allow manufacturers to realize the impact of OEE Profitability delivering the “Factory of the Future”, today.

For more information about Memex Automation, contact John Rattray at 905.635.0590, email or visit